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Export Promotion Portal



Polish yachts and boats are appreciated all over the world

Wyślij Print Pobierz added: Anna Woińska | 2017-12-20 15:14:08
program for industry promotion, yachts, boats, export, luxury goods market, motor yachts, sailing yachts, watercrafts, luxury goods, the polish chamber of marine industry and water sports, polish investment and trade agency, paih, promotion of the economy based on polish product brands

On the Polish luxury goods market, there are around one thousand companies related to the yacht industry. These are manufacturers selling yachts under their own brands, companies manufacturing them on a special order, as well as sub-suppliers and companies involved in selling yachts of foreign manufacturers.

According to the Polish Chamber of Marine Industry and Water Sports – approximately 22,000 yachts are produced annually in Poland. The specialty of our industry is motor yachts 6–9 m long. Poland is the second manufacturer in this category, after the United States. Due to the low demand in the country, more than 95% of the production is intended for export. Polish boats and yachts are associated with high quality. More and more buyers of luxury goods, not only from Europe anymore, but also from all around the world, appreciate the Polish products. According to the data from the Central Statistical Office of Poland, export of Polish vessels is gradually growing, as shown in the graph below.

 

The value of the Polish export of yachts in the years 2012–2016 (EUR million)

Source: GUS

 

Norwegians are an undisputed leader among recipients of Polish yachts and boats. Only in 2016 they bought Polish watercrafts for the amount of EUR 70 million. The second and third places are occupied by the French (the total value of export in 2016 amounted to EUR 46 million) and Germans (EUR 44 million), respectively. The United States are the fourth in terms of value of export. In 2016, US citizens bought from us equipment worth EUR 28 million. The next places are occupied by the Netherlands, Sweden and Great Britain.

 

The value of export of Polish yachts and boats (EUR million) in 2016

and in the first half of 2017

Source: GUS

 

Although the value of export of Polish yachts amounts to only 0.19 per cent of the total value of Polish export, it is one of the few Polish industries in which so many companies are producers of international luxury brands.

 

In 2016, the value of the luxury goods market in Poland amounted to PLN 16.4 billion, which means a 15% increase compared to 2015. According to estimates of KPMG by 2020, the value of this market in Poland will amount to nearly PLN 21 billion.

 

Since 2013, we have also been observing a significant increase in the domestic demand for boats and yachts, as evidenced by the number of registered watercrafts. In 2016, 1322 units were registered, i.e., 4% more than in the previous year. Small and medium sized yachts still dominate in the structure of the registered yachts in Poland.

 

Source: Rynek dóbr luksusowych w Polsce, raport KPMG, edycja 2016

 

The upward trend is also visible on the global market. KPMG predicts that its value in the years 2016–2020 will increase from PLN 162 million to almost PLN 200 million.

 

The Polish Investment and Trade Agency, by carrying out the “Promotion of the economy based on Polish product brands” program, will promote Polish yachts and boats in the following countries: Germany, the Netherlands, Norway, USA, UAE, Australia, Norway, Turkey, Russia and China.

 

Source: Raport „Rynek dóbr luksusowych w Polsce 2016”, KPMG, www.msp.gov.pl